Every MSP is looking for ways to compete more effectively and improve margins, but profit margins are hard to maintain when you’re selling the same product as everyone else.
Xelion provides compelling benefits to MSPs looking for an alternative to 3CX and similar platforms. It’s easier to sell, easier to support, and can significantly improve the margins MSPs can generate from their UC/telco offerings.
In this article we explore three areas where Xelion is an ideal replacement for 3CX for MSPs, and how your MSP can increase margins with Xelion.
Meet the widest range of customer needs with one UC platform
Many MSPs adopt the approach of combining a range of products to meet different customer types, sizes and needs, and as a result they overcomplicate their operations and processes from top to bottom.
- Their sales teams need to understand the pricing and selling of multiple systems, each with different capabilities.
- Their marketing teams need to develop different strategies and content to suit different platforms and combinations.
- Their administrative teams need to manage greater complexity, with different pricing structures, suppliers and renewal cycles (especially for 3CX).
- Their technical teams need to learn and support different platforms, and in some cases actually host, manage and backup each customer instance (for example, 3CX).
All of this complexity involves significant costs and directly affects the bottom line of your MSP, but there are better approaches where your MSP can increase margins and still meet the needs of a wide range of customers.
Xelion is the powerful Unified Communications platform your MSP has been waiting for, sitting in the sweet spot between a modern PABX and Teams, but providing all of the power of a full UCaaS platform. Because Xelion is offered under a simple license model with no versions, editions or add-ons, MSPs can meet the need of a wide range of customers using just one platform.
- What happens when your customer needs some of the features of a modern PABX, such as support for unsupported SIP devices or functionality that’s simply not provided by Teams?
- What about when your customer has outgrown the features of Teams and needs some contact centre features? Do they then need to purchase a costly Teams-specific add-on system and have their team trained and onboarded in that as well?
- What about when your customer is seeking to use more advanced features in their 3CX instance, but they don’t want to pay to upgrade the edition of their license or to upgrade and deploy a new version of 3CX.
Xelion hits the sweet spot by allowing customers to access all of the features of a modern PABX while still using Teams as much as they prefer to, and whenever they are ready they can use the depth of features of Xelion to support their contact centre operations, all using the one platform and simple per-user license, with no upgrades, add-ons or renewals to worry about. Xelion includes deep integration with both Teams and Entra ID, allowing users to access their communications from either platform seamlessly without requiring Teams Phone licenses.
Your MSP can increase margins by using one platform instead of several, reducing complexity and costs in the process.
This simplicity and built-in upgrade path helps MSPs to increase margins because they are able to cater to a wider range of customer needs with a single offering, and secure longer-term customers with a system that is ready for them as their needs change.
Manage UC costs without compromising on control
MSPs need to be in control and able to respond to their customers without having to log a ticket or wait for someone else’s helpdesk to get back to them, and as a result having 24/7/365 direct access to the UC platform of their customers is crucial. However, typically this power comes with the responsibility to also host, monitor, backup and manage the UC platform, and that’s certainly the case with a number of popular phone systems that many MSPs currently offer, including 3CX.
Xelion is different, and your MSP can increase margins and control costs by replacing 3CX and Teams Phone with Xelion.
Xelion is delivered to partners as a fully managed platform with hosting, monitoring and backup all provided in the same way that a SaaS platform is provided. However, unlike SaaS platforms, MSPs have full control of the platform so they can support their customers at any time. This allows MSPs to properly support and manage their customers without the costs and responsibility of hosting many virtual machines each with monitoring and backups.
Xelion is billed on a monthly basis, based on the number of active users of the system each month, eliminating the wasted effort of managing multiple versions, editions and renewal cycles of other platforms.
Xelion is also packed with clever features that save MSPs time and money. For example:
- The tight integration with Entra ID means that on/off boarding of users is quick and efficient.
- The responsive, modular user interface allows operators to adjust the applications to suit their changing needs, reducing need for support.
- The extensive presence and call control features allow operators to manage call routing and queues themselves, further reducing support workload.
- The included Statistics Dashboard, Web Reporting and easy to use Tenant Admin apps empower customers and support agents to manage powerful features of the system with ease.
With Xelion, your MSP can increase margins and control costs without compromising on control.
Integrate Xelion with your PSA and help your clients in turn
We understand that many MSPs like to use the platforms that they also sell to their customers, and that is why we provide our partners with two Xelion tenants free of charge. The first is setup for demonstration and testing use, providing your MSP with a sandbox that can be used for training, testing new features, and demonstrating the system to customers. The second optional tenant is for internal use by your MSP and includes as many licenses of Xelion as you need for your team.
Xelion also features optional integrations with popular PSA packages including HaloPSA, ConnectWise Manage, Datto Autotask, and more, and we can assist your MSP to setup your free internal use Xelion tenant with the optional integration into your preferred PSA as part of the solution.
The Xelion integration options are not limited to PSA packages, and in fact there are hundreds of existing integrations to popular CRM and ERP type applications that partners can offer to help customers save time and money and so that your MSP can increase margins in the process. We are also able to build new integrations so that customers can connect their main software to Xelion, typically at little or no cost to the customer.
The benefits of integrating Xelion with customer applications are significant, and customers become very reluctant to look elsewhere when the solution they have is meeting all of their needs and is tightly integrated with their line of business software, and this ensures that your MSP can increase margins with Xelion and secure long term customer engagements.
The Xelion integration platform is based on proven technology with a 20-year track record of delivering reliable communications integration options including Xelion. Customers can benefit in several key areas when they integrate Xelion with their applications, including:
- Save time and improve efficiency – by seeing customer records automatically when a call is received, made or transferred.
- Improve customer service and friendliness – by knowing the recent interactions of the customer with their business and greeting them by name.
- Capture more information automatically – with call logging into their application and capture of notes and details from the operator.
- Automate business processes – using automated actions to trigger other processes in their systems based on call events in Xelion.
Your MSP can increase margins with Xelion
With the launch of Xelion version 9, the platform now sports a fresh new look and feel but what’s more important is to recognise where Xelion sits in the Unified Communications marketplace and how your MSP can increase margins with Xelion.
Xelion bridges the gap between SaaS options (such as RingCentral, 8×8, DialPad and others) where MSPs typically have restricted margins and control, and single-tenant platforms such as 3CX where MSPs accept a lot of responsibility and unnecessary costs in exchange for being able to offer the same product as all of their competitors.
Xelion provides all of the features your customers are used to in 3CX plus a host of deep functionality that customers and explore and use when they are ready, without having to purchase new licenses, upgrades or renewals. Your MSP can access a new free internal-use communications platform, integrated with your PSA, and manage your customers directly with full control but without having to provide hosting, monitoring and backup functions.
In summary, with Xelion, your MSP can increase margins by:
- Simplifying your voice offerings and reducing complexity from sales through to support.
- Maintain tight control of your customer’s experience without having to take on the responsibility of hosting and managing customer instances.
- Improving their own communications using PSA integration with Xelion, and broadening their customer offering with CRM and ERP integrations.
There are so many reasons to explore Xelion as a replacement for 3CX at your MSP, but the best one is simply that your MSP can increase margins with Xelion.
In this article we have explored just some of the ways that your MSP can increase margins with Xelion and replace 3CX with a superior platform that your competitors won’t be offering yet. The best way to find out more about Xelion is to have one of our team take you through the platform and the different applications on a 1:1 call that you can book HERE.
if you would like to learn more about Xelion, the UC platform for the modern workplace, click HERE.
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Proudly written by a human being without AI assistance.